COIMBRA 27

Brand identity for the submission of the city of Coimbra to be the European Capital of Culture 2027. In collaboration with Alexandre Martins. The project was in 8th place out of a total of 112 selected.

Services

Keywords

Brand Identity

Design competition, City branding, Capital of Culture.

Eça Creative Studio | Sofia de Eça | Graphic and Editorial Design

Identity Design

The proposal is rooted in the organic transformation of a classic form. A Gothic typographic style, inspired by the 14th century when the University of Coimbra was relocated, was chosen to reflect this transformation.

The visual language and logo presented embody a bold declaration of Coimbra as a European Capital of Culture, embracing its journey of discovery and rediscovery.

The communication and design approach for this project leverages Coimbra's historical and cultural identity while introducing a contemporary and dynamic visual language. The choice of a Gothic-inspired typeface pays homage to the city's medieval heritage, specifically the 14th-century relocation of the University of Coimbra. This typographic style, combined with the organic transformation of the letter C, bridges the past and present, underscoring Coimbra’s role as a city of culture, history, and innovation. This approach ensures that the communication materials resonate with a broad audience, encapsulating Coimbra’s journey as a European Capital of Culture. The bold yet fluid design elements, paired with contemporary applications across print and digital media, make a strong statement about the city’s readiness to celebrate its heritage while embracing future opportunities. This cohesive strategy positions Coimbra as a city in constant dialogue with its past and future, appealing to locals and visitors alike.